Email Marketing Blog

Learn how to quickly and easily set up DMARC authentication on your email domain with our handy guide

Email deliverability refers to the ability of your emails to reach the intended recipient's inbox without being flagged as spam. Learn more about this on our blog.

Retention strategies for new customers gained during BFCM and Christmas.

We share Google + Yahoo's new sender requirements to help combat spam and enhance inbox safety.

A guide to increasing the key click rate metric in email and SMS.

What's in a name anyway? Learn more about the meaning of 'Altum'

Stand out in a crowded inbox with precise email segmentation.

Email marketing templates should be 600 to 800 pixels wide.

The annual event brought together the biggest brands, agencies and tech partners in e-commerce to network, share insights, and learn best practices.

Black Friday Cyber Monday is one of the biggest shopping events all year so investing in a great BFCM campaign is important. This blog discusses the benefits of a successful BFCM campaign and 5 ways the perfect campaign for your brand.

Discover the ideal marketing automation platform for your e-commerce brand among Klaviyo, DotDigital, MailChimp, Bloomreach, Adobe Marketo, and Ometria.

SMS marketing should be a key part of your retention strategy. From high open rates to no spam folder, in this blog, we list the best reasons to start using SMS automation in your omnichannel marketing.

Email flows are a series of automated, pre-designed emails that are sent to customers or subscribers and are usually triggered by a specific website action. They can drive revenue and increase customer loyalty. This blog discusses our 10 favourite email flows to try today!

9 top tips to win at social in 2023: from short form video to Tiktok, customer care and the brand growth funnel.

What is your social media strategy for 2023? Does it involve brand awareness, acquiring leads or converting followers? Let us break it down for you...

How to engage your audience and monetise loyalty, from football club professionals and ecommerce experts.

Mike Stephens wrote 'The Direct-to-Consumer Playbook’ using the best DTC companies as case studies. Read on to find out his 7 essential ways to help your brand excel.

TikTok could be the key to maximising your social commerce strategy, read on to find out how brands can excel on this platform.

Find out more about Customer Relationship Management and how Formula 1 have used this tool to improve customer journeys and reward loyalty.

Influencers have populated social media spaces in recent years, growing exponentially in number and following. But who are they, and how can you work with them?

Learn about customer retention, plus top tips and tactics to build lasting relationships.

With so many social media platforms peppering our screens, it’s difficult to know where to direct your time and money, particularly in the current economy when both are a luxury.

When times are good you should advertise, when times are bad you MUST advertise. Read more on our blog about why you should keep marketing activity up during a recession so your brand can thrive.

On 25th August 2022, Google rolled out the Helpful Content Update. This new update aims to favour content that is beneficial to its target audience, is original, and is built for people rather than a search engine algorithm. In this article, we will be looking at how the new update might impact your business, what is meant by people-first content, and offering our top tips for making sure that your content is still coming out on top.

We’ve collated all the relevant information about how to collect customer data whilst overcoming this hurdle to put your business in the best position possible.

Christmas is coming! You might think it's too early to put your tree up but that doesn’t mean you shouldn’t be getting your 2022 festive marketing ready to unwrap. Here is our checklist of 10 things you need to tick off to ensure you are prepared for the busiest season of the year.‍

Successful content creators inspire and grow communities by fostering shared identities, interests, and hobbies. Major brands are beginning to grasp the value that such pre-built communities offer.

Visit South Devon have recently recruited four new members to join their Board of Directors. We are proud to announce that Nathan Hoare, Founder and Director of Altum Media, has successfully attained one of these seats.

With over 25,000 email marketing companies in the UK, trying to decide which email marketing agency is right for you might feel like an impossible task. This article sets out the top 15 marketing agencies in the UK so that you don’t have to!

Every business can increase their profits by growing an online presence. We have put together just 5 tips for successful social media marketing.

By 2025, sales made through social media platforms are anticipated to nearly triple globally, roughly half of brands intend to raise their social commerce spending in 2022. If you’re one of them, this blog is for you.

It may feel impossible to set your business apart from the rest but here at Altum Media we have compiled our top tips to increase your business’ click-through rate with 16 easy tips.

With over 80% of customers reporting that social media significantly impacts their buying decisions* investing in a strong future-proof social media marketing campaign is paramount for your business.

Email marketing is a direct marketing channel that generates an 122% return on your investment (ROI) making it one of the most cost-effective investments for your business. Unsure about how to begin? We’ve got you covered.

Email marketing is an effective tool to recruit, manage, and maintain a customer base that is interested and engaged with your brand. The best part? Email marketing is easy to learn and doesn’t break the bank.

Trying to decide between building your own in-house marketing team or outsourcing to an agency? We’ve got you covered.

Use this guide on key email automations to turn your email subscribers to VIPs

Stand out on social this year with this quick guide on adding video to your strategy.

Altum Media win the creative category at Exeter Living Awards 2022

Altum Media today announced a new partnership with Owen Richards, Founder of Air Marketing and Roots To Market, bringing him on board as Non-Executive Director.

Influencer marketing; what is it and how can we help you maximise it?

Don't let your next product launch fall flat on social media with this handy guide

We're looking for a Social Media Assistant to join our team

Learn how to approach influencers and build successful collaborations to boost your marketing strategy

We're looking for a new member of the team

A marketing support tool to help your food and drink brand stand out from the crowd

Explore these 10 tips to take your social media to the next level

Read about marketing your small business during a pandemic and download our free small business marketing checklist.

What the heck does digital advertising look like in 2020? See what the experts say.

Will your business keep up with the changing social media landscape of 2020 and beyond?

The power of using video to tell unique brand stories like this one of The English Riviera, from sea to plate.

Read all about our debut book, The Brewery Bible - South West Edition.

Learn how to add engaging video content to your marketing campaign

The power of social media influencers for your business