Video has become the number one most popular type of content for consumers to consume and brands to deliver their message. Are you including video in your content marketing plan yet? If not then listen up to some of these stats on video and some of our tips on how you can integrate video content into a successful marketing campaign.

A video is great at grabbing people’s attention online and drives brand awareness, reaction and leads. With the right video content directed to the right audience through the right channel, you could be driving traffic to your website or campaign landing page exponentially!

Importance of video marketing 2018

Video content is currently in huge demand across all channels -

  • YouTube viewers watch a billion hours of video each day
  • Facebook users consume over 8 billion videos every day
  • 82% of Twitter’s audience views video content on the platform

There are a huge variety of formats this video content can take, from 360-degree videos to live streams. This gives us a serious amount of flexibility when it comes to planning video marketing campaigns for our clients.

With the rise in mobile usage, it is no surprise that mobile phones are the main consumer of video content, with 90% of Twitter video views and 60% of YouTube views are now from users on mobile devices. 65% of marketers are preparing to increase their budgets for mobile ads to focus more on video within the next few months.

Video marketing strategies

Video marketing doesn’t have to be difficult, however as we’ve already mentioned, it can take several different formats. Getting the right format for your audience is the trick to success, and that’s where we can help you.

We can help you to identify video that suits your business’ needs, whether that means developing a new brand story through video, setting up some “how to” or product demo style videos, or just streaming from your mobile device on Instagram’s story mode.

There are several different types of video content and these types can be cut/edited/presented in a myriad of ways. Do you want wide angle landscape video or do you want it nice and tight in a 5:4 ratio?

Again this all depends on your business and your audience, as this dictates your video content requirements. But don’t worry, we can also help you understand the various video formats and sizes and how to pull them together into a coherent plan or marketing campaign for the biggest impact.

Video content marketing example

Here is one of my favourite examples at the moment of how short video can really drive customer engagement. Not only have Eastpak nailed the video production and the content but they have stitched it together into a compelling campaign that makes you want to watch more and more.

What’s great about this is that it is completely separated from their existing site. This allows them to completely separate campaign data and learn as much about this specific audience as possible - which will be invaluable for planning their next video campaign.

Eastpak video campaign - #when was the last time you did something for the first time?

Need help planning your next video marketing campaign?

Drop us a quick message and we’ll be in touch to give you more information about how we can help you create immersive video and turn it into a great campaign!


Nathan Hoare

Digital expert with extensive global marketing experience