Klaviyo Email Marketing Agency

The customer lifecycle refers to the process of an individual becoming aware of a product, purchasing the product, and then remaining a loyal purchaser of the product. Long term customer loyalty is the goal for each interaction and purchase.

Did you know that it is easier and more cost effective to target previous buyers of a product rather than looking for new customers.

The customer lifecycle plan is made up of five stages: reach, acquisition, conversion, retention, and loyalty.

Email automations are the cheapest and the most effective way of targeting customers. To make life easier for you, we have compiled a list of email flows (automations) your brand should be running, give it a read here.

Being a Klaviyo master partner means that Altum Media is part of the Klaviyo Partner Program, specifically designed to channel growth for digital marketing agencies and their clients.

More research needed here - it’s an accreditation and demonstrates our wealth of knowledge and Klaviyo’s trust in us as a chosen Partner.

Check out their website here.

It’s hard to find someone in the marketing world who hasn’t heard of MailChimp and, being founded 11 years before Klaviyo, there is a simple reason why.

‍Price
‍Whilst both check the standard boxes for email marketing tools, Klaviyo pricing is much simpler. Klaviyo grows as you grow with the distinct difference that all features are available at each level, what determines the cost is the number of subscribers. Mailchimp, on the other hand, offers four pricing packages, with the option to add individual features on each month (though some users have noted this isn’t particularly easy to do). Whilst Mailchimp may be easier to start, offering a free package, in the long run (and with the inevitable success of your automated email marketing) you’ll be needing an upgrade in no time.

‍Templates
‍Mailchimp has detailed designs that are great for marketing beginners. There is less scope for template choice but they are still fully customisable. Klaviyo offers much more flexibility. This may be a steeper learning curve for some email designers, but the opportunities to create email templates more unique and cohesive with your brand outweigh this in many opinions.

‍Segmentation
‍Simply put, Klaviyo’s segmentation process is taken seriously and you will be prompted to break your list down as soon as you sign up. You can segment by customer behaviour, transactions, or other information taken from CRMs (Customer Relationship Management software). This is where Klaviyo takes the lead over MailChimp, allowing you to segment your email lists based on something as specific as how many times they viewed one of your products, or people who only buy items when they are full price. MailChimp unfortunately pales in comparison, limiting its user to segments such as ‘new subscribers’ or ‘recent purchasers’.

‍Automation
‍Whilst both ESPs offer email segmentation and automation, the Klaviyo automation process is far more sophisticated and by allowing access to all features regardless of the pay package, you can benefit from this immediately. If you are a beginner, there are large scale flow templates that you can use directly, or as inspiration for your own automations. The data-analytics that Klaviyo comes with will also show you the specific route that each customer takes once opening your email, allowing you to segment customers further, if you wish.  MailChimp is less sophisticated but still reliable. There are options to use pre-existing templates or create new ones. If you are looking for basic automation then MailChimp is a great way to start.

Information taken from Klaviyo and Mailchimp websites.

Don’t take our word for it - here is what one of our clients said about our work -  

"We have been working with the team at Altum for just over 6 months now and from the off, we've been wholly impressed with their strategic approach to our content strategy. Throughout the process of getting them on board with our brand to develop the strategy for the year ahead, they have impressed us with their creative approach, their attention to detail and the structured way in which they manage the delivery of the activity and the monitoring and adjusting of our approach against our agreed KPIs. I would recommend them wholeheartedly."

– Josie Curran, Head of Marketing

Here at Altum, we pride ourselves on building genuine relationships with our clients. Understanding your business, your goals, and your target audience are fundamental in getting the most out of your email marketing strategy.

Some of our clients are seeing 30-50% of their online revenue coming from email marketing - are you leaving money on the table? Talk to us to see what we can do!

Switching email service providers is not difficult, however, there are a couple of things that you might want to bear in mind to ensure the changeover process goes as smoothly as possible.

‍Time - allow enough lead time to get it right - this also includes enough time to run “warming” campaigns with your new ESP and audience.

‍Cost - for a period you will have to run two ESPs at the same time to reduce down-time of email marketing activity.

‍Templates - these might need to be rebuilt in the new ESP.

‍Segments - set up all the relevant segments in the new environment.