Nurture relationships and convert customers with engaging email marketing
Email is still the most-used channel of communication and has the highest conversion rate of any e-commerce channel. We can help you harness the potential of email marketing with thoughtful, engaging and well-designed campaigns to capture your audience and convert them into loyal customers.
In the 12 months to June 2021, we helped one client achieve £1.4m in revenue directly attributed to email marketing campaigns.
Get in touch today to discuss taking your email marketing to the next level.
Set your email marketing objectives
Setting your objectives is vital for the success of any email marketing strategy. Together, we will align your email marketing aims with your wider business goals to begin creating campaigns that achieve your desired outcomes.
Email audit, set-up and strategic planning
We will carry out a full audit of your existing email marketing position before our team gets to work on building a strategic plan for future campaigns. This includes:
- Reviewing existing emails and design templates
- Ensuring signup forms are performing and audience data is being captured correctly
- Assessing and understanding the competitor landscape
- Reviewing the current segmentation and targeting of your audience
- Analysing existing automations and workflows
Capturing customers and maximising exposure
After your bespoke plan has been drafted, we focus on growing your mailing list and boosting system connectivity to capture as many potential customers as possible. This includes:
- Fully connecting email service providers to your website (our preferred partner is MailChimp)
- Planning, designing and fine-tuning sign up forms and employing relevant audience tags for segmentation and targeted messaging
- Designing and building landing pages for specific campaign activities. For example, building a list of leads at a B2B trade event or capturing a brand partnership competition
Email campaigns that convert
Once we have an in-depth knowledge of your business and what you want to achieve, we will design a tailored email marketing plan that seeks to convert audiences into customers and increase long-term customer retention. We will do this by:
- Planning, designing and writing compelling email newsletters
- Aligning newsletters with your wider marketing plan
- Segmenting your audience based on different factors, such as interests, buying history and demographics to add value for each customer
- Planning and building a series of timely and personalised automated email flows tailored to each customer or customer segment
- Optimising emails for both web and mobile
Stunning email marketing templates
The importance of design in email marketing cannot be underrated - the visual appeal of your emails has a huge impact on the success of your campaigns. We can design stunning and functional email templates for you to use if you would prefer to manage your email marketing yourself. These can be standalone templates or flow templates for welcome journeys or automated campaigns.
Let's talk about growing your brand
Hit the button below to book a "virtual coffee" and let's chat about how we can take your brand to the next level.