Set your email marketing objectives

Setting your objectives is vital for the success of any email marketing strategy. Together, we will align your email marketing aims with your wider business goals to begin creating campaigns that achieve your desired outcomes.

Email audit, set-up and strategic planning

We will carry out a full audit of your existing email marketing position before our team gets to work on building a strategic plan for future campaigns. This includes: 

• Reviewing existing emails and design templates
• Ensuring signup forms are performing and audience data is being captured correctly
• Assessing and understanding the competitor landscape 
• Reviewing the current segmentation and targeting of your audience
• Analysing existing automations and workflows

Capturing customers and maximising exposure

After your bespoke plan has been drafted, we focus on growing your mailing list and boosting system connectivity to capture as many potential customers as possible. This includes:

• Fully connecting email service providers to your website (our preferred partner is MailChimp)
• Planning, designing and fine-tuning sign up forms and employing relevant audience tags for segmentation and targeted messaging
• Designing and building landing pages for specific campaign activities. For example, building a list of leads at a B2B trade event or capturing a brand partnership competition

Email campaigns that convert

Once we have an in-depth knowledge of your business and what you want to achieve, we will design a tailored email marketing plan that seeks to convert audiences into customers and increase long-term customer retention. We will do this by:

• Planning, designing and writing compelling email newsletters
• Aligning newsletters with your wider marketing plan
• Segmenting your audience based on different factors, such as interests, buying history and demographics to add value for each customer
• Planning and building a series of timely and personalised automated email flows tailored to each customer or customer segment
• Optimising emails for both web and mobile

Stunning email marketing templates

The importance of design in email marketing cannot be underrated - the visual appeal of your emails has a huge impact on the success of your campaigns. We can design stunning and functional email templates for you to use if you would prefer to manage your email marketing yourself. These can be standalone templates or flow templates for welcome journeys or automated campaigns.

Klaviyo Silver Marketing Agency Partner

Klaviyo is a customer-first platform for email, SMS and more, which helps brands automate and scale personalised communications by giving them direct ownership of their customer data and interactions on a simple customer platform

We partner with Klaviyo to provide best-in-class email marketing strategy and increase our clients' revenue through email marketing.

Interested to learn more about Klaviyo or even sign-up for a free account to get started - simply follow this link: Sign-up to Klaviyo.