Understanding your objectives

The first step in building your successful social media strategy is to understand your top business goals and aligning these with the approach to social media. We always get the best results when we have a clear understanding of what you want to achieve.

Auditing, set-up & strategic planning

Once we can align your top business goals to social media, our team will start to build a deeper understanding of your business and get to work on building out a social media strategy just for you. This includes:

• Auditing your existing social media position
• Understanding your competitor landscape
• Setting social media objectives
• Researching relevant types of content that work well in your industry
• Optimising your social media channels and profiles
• Building a plan and designing post templates and styles

Content planning & publishing

With a clear strategy, our team can get the creative juices flowing and start to work on what matters - creating and scheduling engaging content. Our content planning and publishing can cover the following:

• Visual asset creation and curation - we will create a suite of post templates to maximise the assets that you have available
• Copywriting - our team can craft compelling copy that strikes a chord, at the drop of a hat. Every post will marry the perfect combination of text and visual
• Video posts - Maximise your potential reach with engaging video content for the feed, IGTV, Live, Reels and more
• Monthly content schedule - our strategy enables us to build monthly content plans 
• Client post/plan approval - we will plan content ahead of time and share with you for approval before posting on your channels
• Optimal send time - our expert software helps us identify the best time to post content for maximum engagement

Community management & engagement

A winning social strategy doesn’t stop with publishing content. Our dedicated team will work closely with our leading software to manage and nurture your audience to get the most out of every interaction. 

Our Smart Inbox gives us total sight over the comments and messages that matter so we can respond in a timely and meaningful way which helps to organically grow your community.

Reporting & analytics

Get access to the metrics that matter with our detailed reporting. Our reports will help you understand audience growth, engagement, post clicks, and can cover the following areas:

• Analyse your biggest competitors
• Understand top performing posts
• Demographic breakdowns
• Hashtag or campaign analysis

Paid social media

Developing a strong brand identity on social media doesn't always mean instant sales. The average reach for an organic post is now down to 5.2% (Hootsuite). By mixing paid social campaigns with consistent brand messages, we can help you build a winning formula for driving up sales and nurturing brand loyalty.

Check out our Facebook advertising services here for more information.

Powered by Sprout

We’re agency partners of Sprout Social, the global leading social media management tool. This expert tool paired with our marketing knowledge and creativity makes for a strong team - you’ll want us on your side!