What’s in a name anyway!?

Well, many people ask us about our name, Altum - where it comes from, what it means and how you say it.

Read on to get all the answers about the meaning of the name, Altum.

What is the origin of the word ‘altum’?

The word "altum" is Latin in origin.

Latin is an ancient Indo-European language that was spoken by the Romans in the classical period of the Roman Republic and Roman Empire. The Latin language has had a significant influence on many modern languages, particularly those in the Romance language family (such as Italian, Spanish, French, Portuguese, and Romanian).

In Latin, "altum" is an adjective that means "high" or "deep." It is derived from the Latin verb "alo, alere," which means "to nourish" or "to grow." The sense of height or depth in "altum" reflects the idea of something elevated or profound.

Due to it’s Latin origins, the word ‘altum’ can take on many different meanings depending on the context in which it is used. It can be used in various contexts to convey a sense of height or depth, both physically and metaphorically.

Why did we choose Altum as the name for our agency?

Our Founders, Abby & Nathan, both have star signs relating to water, are both from South Devon and have a shared passion for the outdoors and the sea - so, naturally, we were drawn to the nautical side of ‘altum’s’ origins.

That, and an ongoing desire to ensure shared success with our clients as we grow together. We therefore felt that Altum was the perfect name for our agency.

Relating the word ‘altum’ to Altum

Nautical - Height or Depth

  • “mare altum” - refers to the open sea, emphasizing its depth
  • "altitude" in English is derived from "altum," indicating height above a specific point, especially in relation to sea level

Nourish & Grow

  •  It is derived from the Latin verb "alo, alere," which means "to nourish" or "to grow"


  • "Altus" is a related Latin word that means "high" or "deep" and is often used metaphorically, such as in "altus sapientia" meaning "profound wisdom."

Other meanings of the word 'altum'


  • In scientific contexts, "altum" might be used to describe the depth at which certain marine species live or the altitude at which certain plants thrive.

Astronomy & Space Exploration

  • "Ad altum" can be translated as "to the stars," symbolizing the aspiration to explore the depths of space..

Overcoming Challenges or Difficulties

  • "Ad astra per aspera" is a Latin phrase meaning "through hardships to the stars," where "aspera" conveys difficulties or challenges, and "altum" can be interpreted as reaching great heights despite obstacles

Corporate Vision

  • A company might use "altum" to express its ambitious vision and commitment to reaching new heights in terms of innovation, market leadership, or global impact.

Strategic Goals

  • "Ad altum" could be employed in the context of setting strategic goals, emphasizing the company's determination to achieve high objectives despite potential challenges.

Leadership & Wisdom

  • "Altum sapientia" could be invoked to signify the pursuit of profound wisdom in decision-making, leadership, and strategic planning within the business.

Product Excellence

  • Companies striving for excellence in their products or services might use "altum" to convey a commitment to depth and quality in their offerings.

International Expansion

  • "Ad altum" could be employed in the context of international business expansion, symbolizing a company's aspiration to reach new heights in global markets.

Corporate Culture

  • The concept of "altum" could be integrated into a company's values to encourage employees to think deeply, strive for excellence, and aim for high levels of performance.


  • In military contexts, "ad altum" might be used to convey the idea of reaching high objectives or achieving great heights in strategy or tactics


It's important to note that the specific meaning of "altum" can depend on the broader context in which it is used.

Whether referring to physical height, intellectual depth, metaphorical elevation, or facing challenges, "altum" captures a sense of reaching or aspiring to something high or deep.


Nathan Hoare

Digital expert with extensive global marketing experience