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The Brewery Bible
Creating a new brand with printed and digital resources for beer lovers; The Brewery Bible
Ambition
As the UK's thriving craft beer and independent brewery scene continues to grow, we identified an opportunity to give consumers a new discovery tool to find breweries, tap rooms, tours & beer experiences, whilst equipping breweries with an additional, cost-effective marketing channel to help them grow.
We are on a mission to get more people drinking great local beer.
Next we are working on The Midlands and The North West editions, and piloting an app which rewards consumers for drinking in brewery taprooms and choosing local beer in bars and pubs.
The challenge
Action
Web Design & Development
Content Marketing & Copywriting
Facebook Advertising
Result
The Brewery Bible project was a huge success - achieving the following;
- Creating a new global resource for beer lovers
- Designing, printing and selling 5000 copies of two regional guidebooks (South West & Midlands)
- Designing and developing a website full of rich content for beer lovers
- Appearing first in key search results such as "England Breweries", and "Stirchley Beer Mile"
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