A new mobile-first website to drive awareness and direct cafe bookings for Jeddah-based business
Starting from a very basic list of website pages required and a couple of reference points we worked closely with our client and development team to put together a site plan that would balance the image of the brand with the practicality of needing to generate booking enquiries.
We wanted to create a simple design where the stunning photography of the brand could really shine through and we could easily differentiate the two cafe locations in London and Jeddah. The heart of website is the location "mini-sites" where users can easily navigate their way through each location; find out about what makes it unique, where they are, when they are open, the individual menus and of course to make a booking.
A brand new, mobile-first website showcasing the Bafarat cafe brand which makes it extremely easy for new visitors to learn about their cafe offering and make a booking enquiry.
The results of the website were quickly visible to see. The client experienced a sustained increase in cafe bookings, particularly for their London Ultimate Afternoon Tea offering, and although they also use OpenTable for bookings, they were soon receiving over 95% of their bookings direct from the new website.
Due to the success of the site, we are now working on a new automated process to improve the booking functionality.
Explore the new Bafarat website.
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