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Using email to drive customer loyalty and increase revenue for Little's Coffee
Ambition
Flavoured instant coffee brand, Little’s, are on a mission to save the world from boring instant coffee. After setting up their e-commerce website in 2015, Little's wanted to build the volume of sales on their consumer direct website and increase customer loyalty through this valuable channel.
The challenge
Action
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We identified email marketing as a key opportunity for growth for this national consumer brand.
After designing email templates which can easily be used in-house to build campaigns in MailChimp, we implemented a series of mailers, both transactional and storytelling, to engage the mailing list. We used this channel to distribute targeted content and product messaging as part of the wider content plan.
Result
The high email open rate proves we are creating and sharing engaging content that appeals to the audience. The conversion rate on all mailers is high, with some emails converting at a rate of over 25%. Now a crucial part of the Little's marketing strategy, email marketing is the highest converting channel and is responsible for 20% of the website's total revenue.
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