We planned and implemented an e-commerce email marketing plan for Quicke's, including design of branded templates which can be used easily in-house to build consistent campaigns.
Email campaigns were designed to distribute engaging, relevant and timely content hosted on the website's blog to various segmented audiences. We also planned transactional / e-commerce focused campaigns to drive sales on the website. We introduced segmentation to the master email list with targeted content, messaging and call to actions to improve relevance for the recipient.
We also set up various automated campaigns such as 'abandoned cart' and 'welcome' emails.
Traffic, transactions, revenue and conversion rate from email all increased hugely following the campaign.
The mailing lists have an average open rate of 27.68% (the industry average is 19.52%) showing the audience is engaged in the brand and the content.
The automated Abandoned Cart email has an open rate of 53.7%, and a conversion rate of 57%. the automated 'Welcome' emails have an open rate of 69.3% and a conversion rate of 12.50%.
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