Product Development

The Brewery Bible

The definitive guide to the UK's growing independent brewery scene.

Client

The Brewery Bible

Service

Product Development

Role

Owner

Overview

As the UK's thriving craft beer and independent brewery scene continues to grow, we identified an opportunity to give consumers a new discovery tool to find breweries, tap rooms, tours & beer experiences, whilst equipping breweries with an additional, cost-effective marketing channel to help them grow.

We are on a mission to get more people drinking great local beer.

Next we are working on The Midlands and The North West editions, and piloting an app which rewards consumers for drinking in brewery taprooms and choosing local beer in bars and pubs.

What we did

We have created The Brewery Bible brand, launched an easy-to-navigate website featuring all the business members, and produced the first in a range of pocket-sized regional guide books, The South West Edition.

The results

The South West Edition launched in May 2019. A beautifully-designed, pocket-sized book with information on over 200 South West breweries, venues and stockists, including in-depth details from a selection of places and spaces where beer is brewed, sold or drunk. Want to know about matching cheese and beer, how malt is crucial to your pint, where cuckoo brewers brew or who’s foraging for their beer? You got it.

With great engagement from breweries, we are heading to the North West and The Midlands regions next.

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