Social Media Management

RocketGro - Social Media Launch

We planned and managed the launch of the new RocketGro brand on social media across Instagram, Facebook and Twitter

Client

RocketGro

Service

Social Media Management

About our client

RocketGro launched in 2020 to provide gardeners and growers with high-quality and organic soil improvers.

Produced using the by-product of renewable energy production at their farm in Somerset, the range of soil improving, soil conditioning and natural fertiliser products are for indoor and outdoor plants and gardens. They are high in organic matter, 100% peat-free and full of rich NPK. This is truly a wonder product that can be delivered directly to customers doors or found in garden centres across the UK.

We have helped RocketGro from the very start with their social media strategy and implementation, building a suite of photography and managing their email marketing presence.

RocketGro Instagram Profile

What we did

We started working with RocketGro just as they were launching into the market - they were still waiting on the final bits of packaging to arrive and the website to go live - they tasked us with launching the brand on social media, across Instagram, Facebook and Twitter.

Using beautiful photography taken from one of our photographers (see more here), we ensured each of the profiles were set up correctly and showing potential customers what the brand stands for.

We then launched a social media strategy and plan to put growers at the heart of the conversation - with this is mind we set out to launch the inaugural #RocketGrowersChallenge whereby we challenged a select number of growers to plant something in a RocketGro soil mix beside the same plant in a "normal" soil mix to record the results via social media...

The results

Successfully launched the brand on social media and engaged with the people who matter most to RocketGro - gardeners and growers of all shapes and sizes, and built a close knit group of brand ambassadors who can advocate for the brand.

Within the first two months we have grown the Instagram account to almost 900 followers, surpassing two of their closest competitors in the market already. For the first two months we saw 877% follower growth and 277% increase in engagements.

More to come soon...

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