Social Media Management

Pipers Farm - Social Media Management

Distributing engaging, inspirational and educational social media content for an artisan online butcher and sustainable e-commerce site.

About our client

Founded in 1989, Pipers Farm is an online destination for meat and products that are produced sustainably and in harmony with nature. A collection of 25 or so small-scale family farms, all who are farming using regenerative techniques that put the planet first.

You won't often hear butchers telling you to eat less meat, but that is exactly what Pipers Farm suggest we should all do. Eat less, but eat better. Choose native breeds, grass-fed, from family farms who nurture the land and increase biodiversity in their hedgerows.

Pipers Farm put great care into every step of the process, from soil health to the sustainable packaging your order arrives in. We're so proud to be working with a such a brilliant company.

What we did

Responsible for everything that gets distributed through all of Pipers Farm's social media channels including Instagram, Facebook and Twitter, we work extremely closely with the in-house marketing team to deliver their campaigns and content through social media.

Managing vast databases of beautiful images and video, we select visuals and write copy to effectively communicate Pipers Farm's values and sustainable credentials, educate their audience about farming and food, and inspire people by sharing delicious recipes.

We also work closely with Pipers Farm's influencers to deliver successful partnership campaigns that reach new audiences and convert them into longstanding customers.

Pipers Farm beef recipe - Bavette tacos

The results

Taking on the social media aspect of Pipers Farm's marketing has taken work load off the in-house team, giving them more time to produce content and manage the e-commerce website.

Frequency of posts, engagement, followers and website traffic from social media have all increased since we started working with them.

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