Just Hot Tubs - Product Explainer Videos
We created a series of product explainer videos to increase sales lead conversion rates on the website and give customers easy-to-digest content about hot tubs.
Content Marketing - Videography
About our client
Established in 2003, Just Hot Tubs has been providing customers with first class hot tub sales and service for almost 20 years. The business has grown steadily in that time, now operating from three showroom locations in Exeter, Plymouth and Reading.
Just Hot Tubs prides itself on their ability to help customers all the way along their purchasing and after-sales journey. Their team will help people find the perfect hot tub, deliver and install it for free and then by right by their side to help them care for their hot tubs for many years to come.
The whole team is very passionate about what they do and giving an excellent customer service, they love hot tubs so much that most of the people working there have their own spas at home!
2020 was a challenging year for every business - with long periods of lockdown, we helped Just Hot Tubs shift their business model from relying entirely on their showrooms to promoting and selling directly from their website with contactless sales and delivery processes in place. By operating more online we were able to help them reach extended geographies and more customers.
What we did
We managed the idea from concept, storyboarding, scripting through to final production.
A brand new series of explainer videos that serves two purposes for our client; give customers an easy-to-follow visual guide about their hot tub and also increase sales lead conversion rate by hosting the video on the product pages.
You can watch the explainer videos on the Just Hot Tubs YouTube channel;
We noticed that sales were much stronger on the products which have explainer videos against the products that don't have a video.
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