Set up, optimise and manage a number of different Facebook adverts to increase hot tub leads.
Established in 2003, Just Hot Tubs has been providing customers with first class hot tub sales and service for almost 20 years. The business has grown steadily in that time, now operating from three showroom locations in Exeter, Plymouth and Reading.
Just Hot Tubs prides itself on their ability to help customers all the way along their purchasing and after-sales journey. Their team will help people find the perfect hot tub, deliver and install it for free and then by right by their side to help them care for their hot tubs for many years to come.
The whole team is very passionate about what they do and giving an excellent customer service, they love hot tubs so much that most of the people working there have their own spas at home!
2020 was a challenging year for every business - with long periods of lockdown, we helped Just Hot Tubs shift their business model from relying entirely on their showrooms to promoting and selling directly from their website with contactless sales and delivery processes in place. By operating more online we were able to help them reach extended geographies and more customers.
We were responsible for increasing brand awareness and hot tub leads through a sustained Facebook advertising campaign.
We set out to run a number of different targeted adverts on Facebook to build awareness and generate more sales leads.
To do this, we first ensured that the Pixel events were relevant and running correctly alongside the website leads goals. We then built a number of custom audiences based on different data sources to target people most similar to Just Hot Tub's existing customers. We then layered this with geo and interest targeting to hone in on the most likely people to action the adverts.
Through combined Facebook and Google Adwords campaign, the client saw a huge uplift in leads, with higher lead conversion and hot tub sales, so much so that they had to overcome some stock challenges! Ads were generating approximately a40x Return On Ad Spend (ROAS).