Dartmouth Steam Railway - Train of Lights launch
We planned in a series of organic and paid Facebook posts to drive website traffic and sales.
The DSRRB Company launched a brand new product for Christmas 2018; The Train of Lights. This illuminated journey takes customers on a magical ride from Paignton, through the Greenway tunnel and along the river Dart with spectacular lights the whole way.
We helped the DSRRB Company to inform people about this new product.
What we did
First, we advised DSRRB on the optimum content needed and then planned a social media campaign using this content in order to target the relevant audience and drive traffic to their Train of Lights website to increase the number of product bookings.
We scheduled a number of organic posts using small 10 second teaser videos, which we boosted to the right audience. On top of this, we set up two different ad sets in Facebook targeting the London and SW audience separately so we had comparable data for future campaigns.
Complete sell out of the service resulting in additional dates, times and carriages being added to support the demand.
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