Dartmoor Whisky Distillery - Facebook Advertising
We managed and implemented a series of Facebook advertising campaigns to generate online revenue
About our client
Dartmoor Whisky Distillery is crafting Devon's first and only single malt whisky. They are a true artisan brand, staying true to the craft and paying extra attention to detail when producing every drop of their fine whisky.
Located on the edge of Dartmoor, in Bovey Tracey, Dartmoor Whisky Distillery is all about local provenance. Their whisky is individually aged in either ex-Bourbon, Bordeaux or Oloroso Sherry casks for unique colour and flavour profiles. It is made using Dartmoor grown barley and cut with pure Dartmoor spring water.
Altum Media is pleased to be working with Dartmoor Whisky Distillery on an ongoing basis, supporting them across all of their e-commerce and digital marketing efforts.
What we did
We planned and executed a number of advertising campaigns on Facebook and Instagram to increase online revenue.
Due to the impact of COVID in 2020, our client had to quickly shift from selling whisky to retail and trade, to selling whisky online directly to consumers, and we helped them transition the focus via Facebook Advertising, Email Marketing and improved Social Media presence.
By learning and understanding our clients target audience, we developed a number of audience target groups (avatars) and built Facebook audiences and campaigns to reach new customers.
We matched a number of regional audiences with a "Conversion" metric to maximise the Facebook algorithm for finding people with similar purchasing behaviours.
The results were strong - during 2020 we managed to create a 15x Return On Ad Spend (ROAS) for the client, turning a £1k spend into over £15k revenue.
There is more budget and more campaigns planned for 2021.
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