Dartmoor Whisky Distillery - Discovery Set

We led an initiative to create a new sampling product; from product concept to packaging design and printing

Client

Dartmoor Whisky Distillery

Service

Product Development, Design & Illustration, E-Commerce

About our client

Dartmoor Whisky Distillery is crafting Devon's first and only single malt whisky. They are a true artisan brand, staying true to the craft and paying extra attention to detail when producing every drop of their fine whisky.

Located on the edge of Dartmoor, in Bovey Tracey, Dartmoor Whisky Distillery is all about local provenance. Their whisky is individually aged in either ex-Bourbon, Bordeaux or Oloroso Sherry casks for unique colour and flavour profiles. It is made using Dartmoor grown barley and cut with pure Dartmoor spring water.

Altum Media is pleased to be working with Dartmoor Whisky Distillery on an ongoing basis, supporting them across all of their e-commerce and digital marketing efforts.

What we did

Working closely with our client, we guided them on a journey to extend their product range and create a suitable solution to satisfy many requirements for the marketing strategy. This product was created for;

  • Trade - so that they could either sample the product themselves before buying or offer their customers a perfect gift option
  • Direct-to-consumer - the perfect way to discover Dartmoor Whisky without buying a whole bottle and an ideal Christmas gift for any whiksy lover
  • Press - this pack can be sent out to press for sampling and consideration in their publications (a great way to impress them, we think!)

Altum Media brought this new product to life from start to finish; we created the idea for the product and then managed the design, copywriting and printing.

The results

A beautiful new packaged product for our client - this is a key product to enhance and extend their range in the lead up to the key gifting period of Christmas. The product gives users the chance to explore the brand without committing to buying a whole bottle.

This product has already proven to be extremely popular with both trade, direct-to-consumer and press.

Our client is extremely happy with the result and it is now accounting for a large percentage of their sales.

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