Content Marketing & Copywriting

Dartmoor Whisky Distillery - Content Marketing

We enhanced our clients brand storytelling through impactful lifestyle photography

Client

Dartmoor Whisky Distillery

Service

Content Marketing

About our client

Dartmoor Whisky Distillery are crafting Devon's first and only single malt whisky. They are a true artisan brand, staying true to the craft and paying extra attention to detail when producing every drop of their fine whisky.

Located on the edge of Dartmoor, in Bovey Tracey, Dartmoor Whisky Distillery is all about local provenance. Their whisky is individually in either ex-Bourbon, Bordeaux or Oloroso Sherry casks for unique colour and flavour profiles. It is made using Dartmoor grown barley and cut with pure Dartmoor spring water.

Altum Media is pleased to be working with Dartmoor Whisky Distillery on an ongoing basis, supporting them across all of their e-commerce and digital marketing efforts.

Dartmoor Whisky Distillery - Content Marketing

What we did

Dartmoor Whisky Distillery needed a suite of lifestyle images to help tell the brand story and unveil their range of clothing and merchandise ahead of the Christmas gift buying season.

We mood boarded the photoshoot concepts, sourced models, props and location and met at the break of dawn on a cold misty morning to get the conditions just right with our partner photographer. We then planned a campaign to distribute this content across the website, email and social channels.

The results

A suite of impactful imagery to tell the story of the Dartmoor Whisky brand whilst showing the clothing in an aspirational and impactful way. The brand website was updated with the all-new imagery giving it a refreshed look and feel for the upcoming gift-buying season.

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