Manage the planning and posting of content on Bafarat social media channels
Social Media Management
Founded in Jeddah, Saudi Arabia in 1952, Bafarat is a family-run business which started importing herbs, spices, coffee and tea from around the world.
Founded by the late Omar Ahmed Bafarat, Omar was an enthusiastic visionary - he took the business forward by connecting with the right people, importing the best herbs, spices and coffee from around the world. He managed to set up new standards and with it he gained respect in the business community. With this great achievement, the brand created new expectations.
To extend their passion and knowledge for coffee around the world, Bafarat has now launched cafes in London and Jeddah, Saudi Arabia. Merging Middle Eastern coffee culture and French-inspired patisserie under one roof, they are passionate about creating unforgettable and uplifting experiences that their guests will love to share with others.
The uncompromising quality of their pastries, savouries and drinks, their unique interiors and their focus on making a genuine, personal connection with customers has enabled them to exceed the high expectations of customers.
The challenge: Effectively leverage the brand's strong visual identity across to social media, creating consistent, engaging content that inspires customers to be part of the Bafarat brand.
We wanted to approach Bafarat's social media just like they approach their business: with integrity, quality, heritage and passion.Through a mixture of visual cues including black and white photography and pops of colour, we show the business' balance of the modern and traditional, tell the story of Bafarat's rich Saudi heritage and inspire customers to pay a visit to their coffee shops and retail stores.Communicating to a global audience, we have given the business a clear social strategy, turning multiple Instagram accounts into one global account to grow the brand even further internationally.
A clear and consistent brand message on their social channels which encapsulates the brand and resonates with the growing following.