Manage the planning and posting of content on Bafarat social media channels
Social Media Management
This well established coffee, herb and spice company has been handed down through generations. Founded by the late Omar Bafarat in Saudia Arabia in 1952, his grandsons are now at the helm of the company, steering it in a new, modern direction.Bafarat have multiple retail outlets across Saudi Arabia, a coffee shop and patisserie in Soho, London and a roastery coffee shop in Jeddah, Saudi Arabia.The challenge: Effectively leverage the brand's strong visual identity across to social media, creating consistent, engaging content that inspires customers to be part of the Bafarat brand.
We wanted to approach Bafarat's social media just like they approach their business: with integrity, quality, heritage and passion.Through a mixture of visual cues including black and white photography and pops of colour, we show the business' balance of the modern and traditional, tell the story of Bafarat's rich Saudi heritage and inspire customers to pay a visit to their coffee shops and retail stores.Communicating to a global audience, we have given the business a clear social strategy, turning multiple Instagram accounts into one global account to grow the brand even further internationally.
A clear and consistent brand message on their social channels which encapsulates the brand and resonates with the growing following.