Just Hot Tubs - A/W Photography & Video
We were responsible for creating a whole new suite of Autumn/Winter video and photo content to help promote hot tubs all year round.
About our client
Established in 2003, Just Hot Tubs has been providing customers with first class hot tub sales and service for almost 20 years. The business has grown steadily in that time, now operating from three showroom locations in Exeter, Plymouth and Reading.
Just Hot Tubs prides itself on their ability to help customers all the way along their purchasing and after-sales journey. Their team will help people find the perfect hot tub, deliver and install it for free and then by right by their side to help them care for their hot tubs for many years to come.
The whole team is very passionate about what they do and giving an excellent customer service, they love hot tubs so much that most of the people working there have their own spas at home!
2020 was a challenging year for every business - with long periods of lockdown, we helped Just Hot Tubs shift their business model from relying entirely on their showrooms to promoting and selling directly from their website with contactless sales and delivery processes in place. By operating more online we were able to help them reach extended geographies and more customers.
Working closely with the client we developed a plan for capturing the hot tub lifestyle during the colder months.
We were responsible for managing and producing the whole shoot, from writing the creative briefs, sourcing and booking the location and models to managing the props and the team on the day - guiding the photographer and videographer to capture the moments that we needed.
Bringing together a lifestyle shoot for photo and video, including 7 models and heating a hot tub is always a challenge in itself, but shooting in 2020 brings additional challenges due to COVID restrictions placed on everyone.
We put extra plans and precautions in place to ensure we were able to successfully go ahead with the shoot whilst adhering to the latest Government guidelines.
A suite of 200+ beautiful still lifestyle images and a bank of mini video clips perfect for engaging people online and through social media advertising.
This content will help Just Hot Tubs position their brand all-year round and help people discover the "hot tub lifestyle" in the Winter months as well as in the Summer. Seasonality is a factor in most industries but particularly so with hot tubs, however we have helped Just Hot Tubs to create some content and messaging which inspires people to use a hot tub all year round. After all, its a "hot" tub and wouldn't it be amazing to jump into one under the stairs on a frosty evening in January..?
This content will be used and managed by Altum Media across a number of channels including;
- Social Media - organic and for advertising
- Print media such as brochures, flyers and banner stands
- Email Marketing - for automated customer on-boarding emails, new lead generation, drop-off
- Lead generation - via third-party sites or on their own website
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